Amana turns your current CSR activities into strategic, research-driven, innovative, brand-connected, socially impactful CSR projects.

 

 

 

 

 

We help Indian companies create lasting social impact in India through their CSR, specifically as directed by Section 135 of the Companies Act, 2013.

 

 

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Amana strategises and designs the CSR projects collaboratively with the client company's senior management.

 

 

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CSR Projects are then managed, implemented and monitored by Amana with our professional, handpicked, trusted, and financially transparent NGO partners.

 

 

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Our Impact

 

Since 2009, our work for

our clients has brought

water to over 1 million

people in 240 locations

in North and Central India; 

 

 

put 6000+ low income children

through pre-primary school,

 

 

built a 100-bed orphanage,

taken a sanitation message to 200,000

children in rural schools,

 

 

built a foundation to

structurally fight homelessness.   

 

And more.

 

 

 

 ***

 

Call us on 9820776922 now, to talk with our Co-founder, Ravi Narain,
or scroll down to find out more about Amana's work.
 

 

 

 
 

The Amana Way

 

SIX FEATURES OF OUR PROJECTS OUR CLIENTS LOVE.  

 
 
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1

 

Professional Engagement

 

We will seamlessly connect your CSR with our NGO partners and manage the entire relationship for you. This will progressively add credibility and content to your CSR program, with customers, consumers and communities.

 

 

2

 

BRAND BENEFITS

 

Your brand value should benefit significantly from your CSR programmes. We’ll help you choose projects aligned with your corporate goals and brand. This can help turn your customers into brand advocates.

 

 
 

3

 

LONG-TERM DESIGN

 

The best programmes are designed to start with depth, and scale over time. We will help you create and build long-term plans and strategies that maximize the social impact of your CSR investment over several years.

 

4

 

EMPLOYEE IMMERSION

 

Your employees are some of your best brand ambassadors. We’ll help you include them in CSR programmes to connect them meaningfully to their employer (you), as well as increase the credibility of your CSR programme to your customers.

 

 

 

5

 

OWNERSHIP SHARING

 

To save you time and cost, you can offload as much CSR projects “ownership” as you want to Amana and our partners  within a framework that helps us maintain high CSR programme quality for you.

 

 

 

6

 

CONNECTED STORYTELLING 

 

Amana will create high quality communications and messaging materials including photographs, videos and other media materials. We’ll create impactful visceral stories from your CSR program, that are both genuine and deeply appealing.

 

 

Companies doing CSR in India often face these three sets of challenges.

 

1

Strategy CHALLENGE


Ad-hoc CSR without a strategy


Misguided targeting 


Unsustainable programs


Unscalable programs


Unmeasurable programs


Not connected to vision/mission

2

IMPLEMENTATION CHALLENGE


Short-term or one-time projects 


No long-term trusted NGO partnerships


Little systematic regular monitoring & reporting to help course-corrections 


Little or no measurement of actual on-the-ground social impact


Little project-level communications or employee engagement with projects 


3

Communications  CHALLENGE


The Indian consumer cares much more about causes than companies realize

 

CSR activities not connected to brands

 

Brands not connected to causes

 

Difficulty understanding and communicating core messages

 

Difficulties building brand advocacy among consumer groups

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5 things you need to know about Amana

 

#1

10 years of pan-India cross-sectoral field engagement developing partnerships for impactful implementation with robust monitoring to generate evidence of transformation. 

 

#2

Our organizational expertise is 100 man years ranging from health, education, livelihoods, human rights, agriculture, manufacturing, consulting services, strategic communications, hospitality, philanthropy, NGO management, monitoring and evaluation, and social work - we work with all that at the core of every project.

 

#3

Working with a wide variety of beneficiaries including urban and rural schoolchildren, slum populations, farmer communities, rural communities, landless tribal populations, homeless communities, truckers & highway road users.

 

#4

We are a highly networked organisation with local, regional, national and global linkages across various sectors. Our NGO partners work - inter alia - in education, health, water, agriculture, livelihoods and malnutrition.

 

#5

Our programmes engage in a complex array of collaborations with the private, public, multi-lateral and education sectors to develop action research programmes that contribute to development indices - all this dramatically increases the potential of your CSR.

 

 

Let's talk about your company's CSR.