Every company needs a CSR Strategy.
AD-HOC CSR DOESN'T WORK.
Here are THREE REASONS WHY.
MISGUIDED TARGETING + NEGLIGIBLE IMPACT
With ad-hoc CSR, your philanthropic activity may never really end up impacting the intended beneficiaries. Far fewer people stand to benefit from such activities, in far smaller measure, when compared with strategic and 'master-planned' CSR.
unsuSTainable + unscalable + unmeasurable
Ad-hoc CSR isn't well-designed - which means it's usually unsustainable, unscalable, unmeasurable. That means the real on-the-ground impact will be much lower than in strategic, sustainable, measurable, scalable CSR.
DISCONNECTED FROM YOUR CORPORATE VISION+Mission
Ad-hoc CSR you will be involved in activities that often have little to do with your corporate vision, mission or objectives. That's means it has little impact on your employees, shareholders or customers.
Amana creates and deploys bespoke CSR strategy for your company's specific situation.
INTELLIGENT DESIGN + BENEFICIARY FOCUS
Using cutting-edge CSR research from the world's finest institutes means meticulous design and planning for your CSR projects.
Also, Amana uses IDEO's Human-Centered Design to ensure that projects actually work for final beneficiaries, not only on paper, but in real life.
SUSTAINABLE + SCALABLE + MEASURABLE
Many – though not all - of Amana's CSR projects focus achieving financial sustainability. Amana values evidence based CSR and our engagements are designed for measurability.
We also break down each CSR project to its most basic components so we can create as scalable an engagement as possible.
DRIVEN BY YOUR CORPORATE VISION, MISSION AND VALUES
Your CSR should be driven by your corporate vision, mission and values. Amana ensures that happens.